Benefits of having a Responsive Website

 21st Century is The Digital Age. Not so long ago we use to get most of our news, information and even shopping cues from television, newspapers or other print media. Before that, the Internet was supposed to be for the elites, but the table has changed now. Everything is migrating to the Internet, be it information or businesses, and Internet belong to all with millions of new users joining the already vast network every year, some claim that we have reached the saturation point but in reality we are not even close, in India alone 40% of the population have access to Internet which leave rest of 60%, that is around 600 million people still to be connected. Marketing plays a huge role in the growth of a business and due to internet's vast expanse lot of Internet base businesses have sprung up and in most of the cases they are doing far more business than the conventional one, Internet gives unprecedented access to huge number of customers around the world. Digital Marketing pla...

Are you thinking of making a Mobile App for your business? Now is the high time to do so. As Smartphone and tablet adoption reaches near ubiquity, businesses are in a rush to have a mobile presence. Based on a research, approx 70% of total traffic is coming from mobile and the trend is still increasing. So, aside from popular demand, why create an app? Based on that same research, here are top 3 reasons for having a mobile app. Increase sales: Fifty- five percent of survey respondents said their app was made with a goal to increase sales. Apps give users more convenient way to browse and shop anywhere while on the go. Companies can push notifications for new deals and products. Improve the customer experience: An app gives you an opportunity to be connected with your customers 24x7 offering easily accessible information right at their finger tips. Here we need to understand that Mobile-friendly website and Mobile App are two different tools. Mobile website mainly serves random user...

Android Oreo is the latest version of Google's mobile platform, and by far the best version Google ever came up with. And being one of the best mobile app development companies in Kolkata, Supertron Infotech is diving into the pool of this update and brings to you a total analysis of this Android version. In Android 8.0 Google has focused more on speed and efficiency rather than a grand visual change, instead of expanding feature sets they refined what already exists. Google has given more attention on improving battery life, security and performance stability for a better user interaction and control, Android Oreo lets you customize everything, from app background activity log and permissions to how you get notifications. Android Oreo represents the most matured version of Android mobile platform and also the most comprehensive version too, it is stable, feature rich and functional with much improved usability. Lot of features those were first introduced in Nougat, found its tru...

It's Diwali 'the festival of lights' and as you know, its Celebration time at Supertron Infotech with loads of fun and food. Like every year supertron office was lit with diyas and rice lamps, decorated with flowers, Diwali placards and colourful lights illuminating the whole office. Festival of Diwali is observed not only in India but around the world as a triumph of good over evil, light over darkness, as Diwali is not just about lighting the outside but also the inside, we, supertronites reinvigorated our love for the office and colleagues. Diwali is a special festival for us and we, supertronites were dressed for the occasion and were highly excited and energetic, we all hugged and greeted each other with best wishes and compliments. Derived from Deepawali (a row of lamps) the Diwali holiday canters on the new moon in Kartik maas. On Diwali day, Lakshmi-Pujan is celebrated on the evening, Hindus believe Goddess Lakshmi roams the world on this day and if you keep the l...

It was way back in 1998 that Google came into being with a product that would change the way the world used the internet. It brought the functionality of Google Search to the world. Google search made the enormous World Wide Web minimize to a bite-sized chunk of a search results page. It was an uncomplicated interface which did not come in the system of the people. This system made living so easy that Googling became an Oxford dictionary-approved verb. Since then, somehow everything Google came out with had been related to simplicity that prevails. The mission to make lives simpler by means of technology showed in every product of the company. It’s no surprise thus, that after serving people get around in the web, introducing the world’s most popular mobile operating system, and providing accessibility via its cloud storage service, the next logical step would be to make machines and bots servile to humans. 19 year after introducing the Google search, Google is now putting their bet...

If you are thinking of making an online presence of your business then you must be thinking about whether you should get a Mobile-ready Web App or a Mobile App ? To help you decide , here are some points which you should know before you take a decision. ·          Firstly, you should understand that which one fits best for your business scenario. The nature of your business will decide what is good for you. Some businesses find Web Apps the best for them and some find the Mobile Apps the best and some others require the power of both the platforms. Like a school will mainly require a Web App while a Cab Service will mainly require a mobile app and an e-commerce will require both. ·          A web app is basically a dynamic website. You don't need to perform any install on your device in order to access the web apps. You just need to have a working internet access , that's it. A properly optimized...

Google Assistant is till now the most helpful and most authoritative voice-powered AI-based digital assistant from the house of Google. It is way more prevailing and useful than Apple’s Siri and far better and miles ahead of Microsoft’s Cortana and Amazon’s Alexa from any aspect. Google Assistant can take in just about any question you ask by leveraging the data accessible with Google, and after the crisis at Google Developer Day (GDD) Europe in Poland few times back, the assistant is more powerful than ever. At the event that was held in Krakow, Poland, Google displayed the new superpowers of the assistant as well as Google Lens. Lens is again Google’s another vision-based assistant that leverages artificial intelligence to supply information regarding objects in the frame. It’s a technique for the smartphone camera to know what it is viewing and understand to help you take action on that particular subject. In the keynote, Google established the latest strides in natural la...