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Web Apps vs Mobile Apps



If you are thinking of making an online presence of your business then you must be thinking about whether you should get a Mobile-ready Web App or a Mobile App ?
To help you decide , here are some points which you should know before you take a decision.
·         Firstly, you should understand that which one fits best for your business scenario. The nature of your business will decide what is good for you. Some businesses find Web Apps the best for them and some find the Mobile Apps the best and some others require the power of both the platforms. Like a school will mainly require a Web App while a Cab Service will mainly require a mobile app and an e-commerce will require both.
·         A web app is basically a dynamic website. You don't need to perform any install on your device in order to access the web apps. You just need to have a working internet access , that's it. A properly optimized web app can be accessed on nearly every device using  the web browser. While a mobile app is platform specific like android , iOS , windows etc. You can choose any or many from them but the point is you will have to develop separate apps for separate platforms. So the development cost is a little bit higher.
·         But , you should also consider the market share of smart-phones for accessing the web. Infact, it is the single biggest factor which can decide whether you should get Web or Mobile App. More than 60% of the internet usage comes from smartphones and that number is increasing very fast. So you should keep in mind the usage behaviour of your target.
·         The web apps don't connect you directly to your customers. Customers have to initiate first to access the Web Apps whereas Mobile Apps give you a direct marketing route straight to your customer. That's something you would not want to miss.
·         Web Apps totally depend on internet whereas mobile apps can still provide some basic information while offline.
·         Through mobile apps, the behaviour of the users can be analyzed and processed to help achieve business goals.
·         A native app is totally compatible with the device’s hardware and native features, such as accelerometer, camera and so on that make it work swiftly with a friendly user interface. Web apps, alternatively, can access only a limited amount of a device’s native features.
·         While a native app works as a standalone entity, the problem is that the user has to keep downloading updates they may just eat up the capacity of the device. A Web app, on the other hand updates itself without the need for user intervention. However, it necessarily needs to be accessed via a mobile device’s browser.
These are some of the vital points you should know before deciding on the type of app.
A general observation is if you are tight on budget and your target is general public mostly young ones then goes for mobile apps. If your target is business houses then you can go for Web Apps. Whereas nothing will be better than having the both.

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